B2B Marketing has crowd-sourced ideas on how business-to-business marketing will evolve during 2015.
Key themes include the rise of ‘human-to-human’, which involves creating high-quality, truly targeted content ‘based on their user’s interests and needs, not their own’ (as tweeted by @RRHoward89).
Other talked-about topics include fully integrating digital into marketing, rather than treating them as separate entities, and the continuing importance of mobile.
Find out more insights into how business-to-business marketing could change this year here and tell us your own ideas.
Filed under: Marketing Tagged: 2015, B2B, B2B Marketing, content marketing, digital, Marketing, predictions, social media, trends
